About XRCE

Monica Beltrametti presenting 'Innovation Practices and Successful Co-creation with Customers. More info

What makes innovation in services distinctly different from that of product is open innovation with clients. Responsible for transferring research to the $6bn services business that Xerox acquired in  2010, Monica Beltrametti took the global research organisation on a journey of discovering different markets and creating innovative services with previously unknown customers. Today services represents more than half of the company‚Äôs global revenue and is destined to grow to two thirds of revenue by 2017. In this presentation you will hear about the different open innovation practices with customers and how to avoid pitfalls and how to align these practices