Xerox Hosts South by Southwest (SXSW) “Playground” Where Entrepreneurs, Educators Can Mingle, Share Ideas

“Our intent is to host innovation, and start conversations that help bridge the gap between what educators need and what innovation has to offer,” said Eric Hamby, a principal scientist at Xerox. “Our researchers, working alongside teachers, have developed rich insights into how technology can be woven into the everyday fabric of the classroom.”

The company also will unveil plans for the Xerox Education Center of Excellence, which will provide thought leadership, stemming from Xerox’s long-running support of STEM  education; research and development efforts and its expertise in simplifying workflows for customers – including those in education.

 Here’s a rundown of what Xerox will bring to the playground:

  • Research: Hamby leads a team of Xerox researchers  who work alongside K-12 schoolteachers to understand the learning process, and study how technology can be adapted to the classroom instead of the other way around.
  • Xerox Ignite™ Educator Support System : Much like the copier revolutionized how information is shared, Xerox has invented a new system that collects, manages and analyzes data in a way that’s simple and practical for educators.
  • Global innovation: Xerox can tap into innovation on a global scale. Manish Gupta, director of Xerox Research Centre India  (XRCI), will share how Xerox innovates in India and around the world.
  • Insight: Xerox’s reach across multiple industries provides insight into applications for learning. Inventions in healthcare, social media and HR analytics from Xerox research centers in Webster, N.Y . and Europe  will be demonstrated, illustrating how innovation in one sector can be applied to another.

About Xerox

Since the invention of Xerography more than 75 years ago, the people of Xerox  (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services , printing equipment  and software for commercial and government organizations. Learn more at .


Media Contacts:

Bill McKee, Xerox, +1-585-423-4476,

Laurie Riedman, Riedman Communications for Xerox, +1-585-820-7617,

Note: The SXSWedu Playground is located in the Ballroom EF of the Austin Convention Center from 12 p.m. – 6 p.m. CT on Monday, March 3.

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Published on : Friday 28 February 2014